Who We Are
The Driving Force Behind Forecourt Flow
Steve | Co- Founder, Operations & Performance Director
Steve brings a heavyweight level of operational experience to the team. With over 20 years in senior leadership roles at Mercedes-Benz, Steve is widely recognized for his ability to transform dealership performance from the ground up.
During his tenure, he took a Mercedes-Benz flagship and turned it into one of the highest-performing sites in the entire UK network. He knows exactly what a “best-in-class” showroom looks like—not just on the floor, but on the balance sheet. At Forecourt Flow, Steve applies that same rigorous Mercedes-Benz standard to our clients’ digital presence, ensuring every lead is high-intent and every process is optimized for growth.
Nick | Co- Founder & Digital Strategist
With a unique dual-lens on the industry, Nick bridges the gap between high-end aesthetic and technical performance. Having spent years in the trenches of the motor trade as a Sales Manager, he understands the pressure of a month-end and the nuance of a part-exchange.
Nick has honed his expertise working with some of the world’s most prestigious marques—including JLR, Mercedes-Benz, Hyundai, Volvo, and Ford—as well as agile independents. By pairing this deep manufacturer knowledge with a background in Graphic Design and SEO, Nick ensures that Forecourt Flow doesn’t just make dealerships look good; he ensures they are found by the right buyers at the right time.
